Yukon Tourism Demographic

Yukon has a consistent stream of tourists tracked diligently by the Government of Yukon. Information collected by Yukon’s Department of Tourism and Culture and the Canada Tourism Commission has led to the creation of a detailed strategic targeting plan for encouraging growth in the tourism industry. Consequently, Yukon has an accurate picture of its tourists and a deep understanding of what motivates its tourism demographic.

Currently Yukon has several key geographic markets: the United States, Canada, German-Speaking Europe, Australia, the United Kingdom and Japan. The vast majority of Yukon tourists are from the U.S. from regions such as neighbouring Alaska, Washington, California, Texas, and New York. Between 2012 and 2013 visitors increased from the U.S. (7 per cent), Canada (10 per cent), Australia (11 per cent), Germany (3 per cent) and China (31 per cent).

Tourism Yukon has adopted the Canadian Tourism Commission’s Explorer Quotient traveler segmentation system which leverages research for Yukon to identify and market to its best high-yield customers in all global target markets.